Known for staging food-based stunts, the culinary arts studio’s previous projects include creating a cloud of gin and replicas of the Houses of Parliament in jelly. This month, Bompas and Parr opens its own ice cream museum in King’s Cross, London. Perhaps inspired by the Museum of Ice Cream's success, the food museum trend is now spreading to Britain. Needless to say, it looks great on Instagram.
Critics have blasted the museum as little more than a glorified selfie op, but its New York location took $5.4 million in the first days of opening. Created by an “unnervingly millennial” twentysomething, the multisensory pop-up contains exhibitions on the frozen dessert, including a “Rainbow Room” and pool of plastic sprinkles. Pizza museums, egg museums, and most notable of all, the Museum of Ice Cream in New York. But our core is building experiences.It’s a charge levelled, and not without some justification, at the wave of “food-based” museums that have been popping up across the US in recent years. We’re in the process of making our own ice cream brand. My 3 year old, mother in law, sister in law and I had a blast. I want to build a Las Vegas hotel with a museum inside.īunn: Through ticket sales and sponsorships and we’ve got a product team creating take-home experiences. The ice cream museum is an interactive indoor play area for children under 13. I gave everyone ice cream and sent emails to the people we couldn’t accommodate, offering them admission on a different day.Īdams: What will you do after you close the museum in L.A.?īunn: I’m hoping to open in San Francisco and Miami by the end of the year and I’m looking to build a permanent flagship in New York with a restaurant and spa. I got there in the morning and there were people sleeping in front of the door.
MUSEUM OF ICE CREAM FREE
Dove saw a 9% increase in sales in the one month we’ve been open there.Īdams: How did you promote the museum in New York?īunn: We sent out a single press release and within three days, we had sold out our entire run.Īdams: What has surprised you about the publicity you’re getting?īunn: Yesterday my personal email was being hit up by people in Abu Dhabi and Japan who want a Museum of Ice Cream.īunn: Our free opening day in New York was a disaster. If you get one with a gold wrapper, you win a prize of a box of chocolates.
I thought, instead of brands buying digital ad space, I could create an experience that would deliver better ROI.īunn: In Los Angeles, every museum visitor is presented with a Dove chocolate.
MUSEUM OF ICE CREAM SERIES
You answer a series of questions and get your own ice cream profile.Īdams: So Tinder paid to be your sponsor?īunn: Correct. The ice cream is donated and we have brand partners.
We both personally put money into the company. Katie Gibbs.Īdams: How did you finance the New York location?īunn: My business partner is Manish Vora, owner of Light Box, an event space in New York. Installation by Peruvian artist Abel Bentin. In this interview, which has been edited and condensed, she describes how she came up with the project, her feelings about its success, and where she plans to take it in the future. The MoIC is the brainchild of 25-year-old Laguna Beach, CA native Maryellis Bunn. Revenue from ticket sales has topped $6 million. The museum charges $180,000 for full-day private events. Corporate sponsors include American Express and Tinder. The museum first opened last summer in New York City for 45 days, where tickets also sold out, leaving 200,000 people on a wait list. They can also sample scoops from artisanal California creameries like McConnell’s and Coolhaus and immerse themselves in a four-foot-deep cement pool filled with multicolored plastic “sprinkles.” On Mother’s Day, Beyonce and Jay-Z, Katy Perry and Gwyneth Paltrow all visited the temporary venue, where tickets are sold out through August 15 (it may remain open longer). Enjoy an immersive experience, delivering joy and entertainment for the whole family, rain or shine. Enter a realm where anything is possible at the Museum of Ice Cream. This attraction is now open and welcoming visitors. Katie Gibbs.Īt the Museum of Ice Cream in downtown Los Angeles, visitors lucky enough to score a $29 ticket can ogle art installations like a room filled with giant popsicle sculptures that look like they’re melting into the walls. Activity provider: Museum of Ice Cream NYC. Cofounders Maryellis Bunn and Manish Vora in the sprinkle pool.
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